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Latest In: Personalization

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Salesforce Acquires Evergage

Salesforce Acquires Evergage

Evergage, a personalization and customer data platform (CDP), has announced it has been acquired by Salesforce. Terms of…

Industry News February 3
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Balancing Personalization & Privacy Through Relevant, Transparent Communication

Balancing Personalization & Privacy Through Relevant, Transparent Communication

Personalization — to no surprise — continues to be a buzzword in marketing, in both the B2B and B2C industries.…

Industry News January 15
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A New Era Of B2B Customer Experience: The Context Marketing Revolution

A New Era Of B2B Customer Experience: The Context Marketing Revolution

We've entered the Infinite Media Era, and context — not content — is now king. In this era,…

Blog January 3
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